Articles
At Spair Corporation we believe in sharing our knowledge, expertise and experiences with respect to CRM, sales, marketing and customer service. The articles, case studies and FAQs contained this section have been produced by our consultants, partners and customers. We will continue to post new material on a regular basis and if you have a particular topic you'd like covered, please register your interest.
CRM and direct marketing
This article was originally published in Marketing magazine in July 2005
How to create free PR
ComplemeSnt your marketing by getting your most valuable assets working for you - your customers
How to double your customer database for next to nothing
A low-cost approach to building a customer database and generating sales.